I spearheaded the global marketing campaign. Coming from the world of live events I’m used to producing and marketing on a shoestring budget. I delivered a staggering 93% YoY increase in fan participation, a 18.7% YoY increase in viewership, a 218% YoY increase in mobile traffic and a 118% YoY increase in desktop/tablet engagement surpassing internal stretch goals despite a moderate 32% YoY budget increase.

How’d we do it? By engaging our fans through storytelling and a relentless focus on data to inform everything from copy to paid social.

We framed the 2024 Anime Awards as part of a growing legacy. Fan’s voted for their favorite shows across 32 categories.