Crunchyroll unveils its Brand Evolution at SDCC ‘24

Our two-night anime music celebration at the Rady Shell wasn't just an event—it was a full-scale brand immersion that showcased our growth, creativity, and commitment to delivering unforgettable experiences to our fans. We brought together a synergistic blend of talent, headlined by the electrifying Alice Longyu Gao, the iconic LiSA (in her first North American performance in nine years) for night one, and the San Diego Symphony on night two. We orchestrated the largest and most spectacular fireworks display in the history of the Rady Shell, cementing 2024 as a year when Crunchyroll made an indelible mark on SDCC.